1. Make sure the dataset you are working with has a geographic coordinate system (unprojected) with WGS84 as the datum. If not, you will need to reproject your data. If the coordinate system of your datasets is defined you can change the projection “on-the-fly”. To reproject on-the-fly, go to Layers then Click Properties and specify geographic with WGS84 datum as the coordinate system. However, I recommend reprojecting the actual GIS datasets (shapefiles, grids, etc.) because project-on-the-fly is not always very precise, particularly when dealing with datum transformations.
2. Switch to the layout view. Select a layout that matches the dimensions of your map as closely as possible. To keep the file sizes of your images small, try to leave as little empty space around the edges as possible. Right-click on the layout and select Page and Print Setup to change the layout size.
3. Right-click on the map and select Properties. Go to the Size and Position tab. Under Size, set the Width and Height to exactly match the Width and Height of your layout. Under Position, set X and Y both to zero. Go to the Frame tab and make sure that Border is set to .
4. Zoom and pan in the layout so that you have as little empty space at the edges as possible.
5. Right-click on the layout and select Properties. Go to the Data Frame tab. Under Fixed Extent, you will see the latitudes for the top and bottom of the current layout, and the longitudes for the left and right sides of the current layout. Write these numbers down or cut and paste them into a file. Do not change them!
6. Go to File then Click Export Map. Export the tile as a PNG image. Select the Resolution (in pixels per inch). Depending on the amount of detail in your map and the size of your layout, you may need to experiment with a variety of resolutions to achieve a good balance between image quality and image size. 200 pixels per inch is often a good place to start. On the Format tab set Color Mode to 24-bit True Color, set the Background Color to white, and set the Transparent Color to white as well. If you have white in your map, you may need to choose a different shade (perhaps grey) for both the Background Color and Transparent Color. Do not check Clip Output to Graphics Extent. Click Save to export your file.
7. Open Google Earth
8. Select Add then Click Image Overlay
9. In the New Image Overlay box, type in a name for your overlay and use the Browse button to link to the image that you exported. You can use the Transparency slider to adjust the opacity of the overlay. Add a Description if you like.
10. Go to the Location tab and type or paste in the boundary coordinates of your layout that you saved in step 5. Be sure to include the negative sign for west latitudes. Click on OK.
11. You should see the name of your new image overlay under your Places in Google Earth. Right-click on it and select Save Place As… to save it as a kmz file. Once you have saved the kmz file, you can delete the temporary image overlay. You can double-click on your kmz file to open it in Google Earth,or use File then Click Open from the Google Earth menu.
Modifying a kmz image overlay
1. You can use a program such as 7-zip to open the kmz archive. Inside you will find a KML file entitled doc.kml, and a subfolder that contains your image. You can open the KML file with a text editor. Note that there are just a few tags here that tell Google Earth what to do with your image. There is a tag. The tag has a code that specifies the amount of transparency in the overlay. The tag identifies the image to be overlaid. Thetab identified the bounding coordinates of the image.
2. You can create new kmz files by modifying this existing file. You can make a copy of the existing KMZ file, use 7-zip to remove the image1.png image and replace it with a image2.png image, and then use a text editor to modify the and tags in the kml file. Even if you have a new image has different bounding coordinates, you can edit them directly in the kmz file rather than using the New Image Overlay tool in Google Earth.
3. You can also add a legend or other graphics as screen overlays that are attached to a particular location on the screen (for example, the lower left corner) rather than a particular geographic location on the Earth’s surface.
4. There are various ways to export a legend from ArcGIS to a PNG file. One approach is to export the legend as part of a larger map graphic and then clip it out using a graphics program. Alternately, you can “trick” ArcGIS into letting you export the legend directly. Make sure your map symbology is set up the way that you want it displayed in the legend (it should match the map graphic that you have already exported). Set up your layout dimensions to match the size of your exported graphic (e.g., 1.5 x 1.5 inches). It can help to Insert then Click Legend into your layout first to get an idea of its dimensions. Your legend should fill up the layout and leave minimal whitespace at the edges. Right-click on the legend and choose Convert to Graphics. Then you can uncheck the map layers in the Table of Contents and you will only see the legend. You can now export the layout to a PNG file like you did with the map image. The only difference is that you should set the Background Color to white and the Transparent Color to No Color.
5. KMZ file with a screen overlay. The legend is implemented as a tag. There tag species the name of the overlay, the tag specifies the point on the overlay that is mapped to the screen coordinate, the specifies the screen coordinate to which the overlay is mapped, the tag specifies whether the overlay will be resized. Thetag species the name of the image that will be used as a screen overlay.
Time Series of Image Overlays
1. It is also possible to generated animated KMZ files that display time series of ground overlays.
2. Look at the doc.kml file and you will notice that there is a separate tab for each ground overlay. The tag indicates the time period over which the images in the folder will be displayed. As in the previous examples, the map image is displayed using the tab. There is a also an image that displays the label for each year, implemented using the tag. At the end of the KML file, there is a separate folder for the legend.
3. You can use this file as a template for creating other animated time series. You will need to add or delete folders depending on how many time steps you have. The tag can be altered depending on the time steps that you have. For example, they could be weeks, months, or day instead of years. You will need to create new label images for different time periods, or alternately you can just remote the tag from each folder. You will also need to alter the and create a new legend image for your map.
It would be beneficial to refer following book for further reading to create KMZ/KML Image Overlays via Arcgis on Google Earth and Google Maps.
Explore the power of KML on Data Visualization!!!